enid1

Station Profile

 

train no 3d

Format & Call Letters

Adult Contemporary -  KXLS FM

Format Description

My 95.7 is the only Adult Contemporary Station in Enid playing "The best variety from the 80's to now".

My 95.7 is the perfect station for professional offices, restaurants, and retail stores.

My 95.7 targets consumers with a high disposable income and spending power. 

SherylCrowTarget Audience: My 95.7 is targeted for women 25-54 with the core being Women 25-49 and Woman 35-44 who want to hear a broader range of music from the decades when they were growing up into their adult lives.

The adult female consumer is one of the most lucrative groups for local retailers and other businesses to reach.

Artist Profile: My 95.7 plays great hits from core artists like Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Justin Timberlake, Pink, Journey, Kelly Clarkson, Sheryl Crow,Phil CollinsBonnie Tyler, Back Street Boys, George Michael, One Direction, John MayerBruno MarsJason Mraz and more.

Get exposure to thousands of affluent customers each week with My 95.7. 

Demographic Profile

woman carkeys 3

My 95.7 listeners have spending power.

Age: My 95.7 targets woman in the prime 25-54 demographic.

Gender: Females 12+ favor My 95.7.

-  Approximately 60% of My 95.7 listeners are female, and 40% are male.
- The majority of this important demographic falls significantly into the 25 to 55 age group.

Household Income: My 95.7 listeners have high earning power.

Occupation: My 95.7 targets individuals who are employed full time in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

education

Education: My 95.7 listeners listeners are well educated.

- Over 20% Completed college or more.
- Over 27% Have completed some college.
- Over 33% Completed high school.
- Over 50% of My 95.7 listeners have attended college. 

family 14Number of people in household under 12 years of age:

- None 63%
- One 21%
- Two 10%
- Three or More 4%

My 95.7 listeners are in their prime earning and spending years.


Lifestyle Profile

My 95.7 targets affluent home ownersA huge category with these consumers is home improvement and home decorating.

Home Spending:Started or completed in the past 2 years:

construction 10

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

My 95.7 listeners are huge shoppers with purchasing power.

My 95.7  Listeners

couple shopping 13
My 95.7's format allows advertisers to reach a large consumer group that can’t be reached with any other station.

- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, and HDTV's.
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.

golf 3InvestmentsMy 95.7 targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

ActivitiesMy 95.7 attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. 

My 95.7 listeners enjoy going out to music concerts, sporting events, bars and restaurants.

My 95.7 listeners are in their prime income and spending years.

Here's Why My 95.7 Targets Women

woman shopping 110

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
 

My 95.7 Coverage Map
Bigger Signal, Bigger Coverage Area, More Listeners
enid 3

To Learn More How Radio Can Help
Grow Your Business Click Here

    

  

  

tile get-the-report-free

SPECIAL RATES AND OFFERS

thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here

GET A FREE DEMO

SnipImage22

Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.

GROW YOUR BUSINESS

img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here

WE LIVE HERE

banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here