Station Profile

football 4Format & Call Letters

Sports Radio -  KCRC AM

Format Description

CTB Sports is Enid's source for news, weather and sports in this area.

CTB Sports mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinion.

CTB Sports is where sports fans come first since we're passionate sports fans too. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on CTB Sports. 

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CTB Sports listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more. CTB Sports features top quality original shows and exclusive programming to connect fans with their favorite sports, teams and players. We also engage passionate fans who stay connected to their schools through sports.

CTB Sports is targeted to reach affluent men 18 to 54 with high earning power in their prime spending years.

CTB Sports Features The Best In Sports, News and Weather Programming in Enid.

news 5 CTB Sports Is #1 With News
- Only CTB Sports delivers news as it happens...24 hours a day, 7 days a week.
CTB Sports features Westwood One and Oklahoma News Network.
CTB Sports provides Enid's most complete local, national and international news coverage.

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CTB Sports Is #1 With Weather

- U.S. Government Official Weather Station, Primary Emergency Alert System
- Source for the area utilizing all resources of our Chisholm Trail Broadcasting Weather Center,
- We also include National and Regional Radar Satellite Imagery.

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CTB Sports Is #1 With Sports

- St. Louis Cardinals Baseball, University of Tulsa Football & Basketball.
- Westwood One NFL Football including the Super Bowl.
- Westwood One College Football & Basketball including the NCAA Basketball Tournament.

CTB Sports Is
 #1 For High School Sports
- Enid Basketball, Enid High School Football.
- Enid Summer Baseball, Wheat Capital Basketball Tournament, Skeltur Basketball Tournament.

Demographic Profile

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CTB Sports has wide demographic appeal with consumers who have purchasing power!

Age Composition: CTB Sports targets men 18-54 years old.

- Almost 25% of Sports listeners in America are adults 45 to 54 years old.
- Over 20% of Sports listeners in America are adults 55 to 64 year old.
- Almost 15% of Sports listeners in America are adults 65+.
- Over 20% of Sports listeners in America are adults 35 to 44 years old.
- Almost 20% of Sports listeners are adults 25-34 years old.

Gender: CTB Sports targets men. Male: 90% Female: 10%

man carHousehold Income: Sports listeners in America have high earning power.

- Over 48% of Sports listeners in America have an income over $75,000.
- Almost 25% of Sports listeners in America have an income of $50,000 -$74,999.
- Almost 25% of Sports listeners in America have an income of$25,000 - $49,999.
- Almost 70% of Sports listeners in America have an annual household income of over $50,000 a year.

Occupation: CTB Sports  listeners  are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

college 6Education: CTB Sports listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

Get your message out to thousand of potential new customers each week with CTB Sports.

Lifestyle Profile

CTB Sports targets home owners. A huge category with these consumers is home improvement and home decorating.

Home Spending:Started or completed in the past 2 years.

construction- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

CTB Sports targets listeners with purchasing power.

CTB Sports Listeners Are Active Consumers

iStock 000021561244Small- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: CTB Sports targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: CTB Sports attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

CTB Sports has wide appeal with consumers  who have huge disposable income!

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CTB Sports is committed to super serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At CTB Sports  we love taking part in community events and getting behind local causes that affect our listeners.

CTB Sports is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

football 3CTB Sports Is Built For Advertisers

CTB Sports is unique from other radio formats. Due to the nature of this format, people listen to CTB Sports differently.

CTB Sports is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. CTB Sports listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on CTB Sports.

CTB Sports is a  great investment and delivers the very best results for your business.

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CTB Sports Schedule

We have established our station as the primary source for sports news and information.

Our weekdays consist of CBS Sports Radio’s:

- Gio and Jones
- The DA Show with Damon 
- The Jim Rome Show
- The Tiki & Tierney Show
- Wednesday nights are Live 
with Enid Sports Talk Live during the school year.

 Increase sales and get more customers with CTB Sports.

CTB Sports Coverage Map

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